RADIO APP CASE
Оновлено: 6 лип. 2021 р.
A client came to us with the task of making a usable application for listening to the radio. The radio was supposed to include all holding stations and other stations of partners.
First, we conducted an interview and realized that people have to switch between different devices, for example: a radio in a car, and then a radio at work. We got insight that there are favorite stations that people constantly listen to. This ultimately became the main feature of the app.
Next, we investigated competitors, we had to listen to the radio, which we did not do before.
First ideas was:
I developed a general concept included the requirements from the client and user insights.
After that, a junior designer worked on the project under my guidance, finalized the project.
The company's advantage was high quality and the ability to quickly view the playlist, we put it on first screen.
Before star using the app we show them short onboarding with suggestion to chose favorit stations.
We made mid-fidelity prototype.
In 3 months - more than 50 000 regular listeners, and in 4 months - more than 100 000 downloads. And this is only the beginning. UPD. 200 000 regular listeners, 7th place in playmarket.
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